The push toward RWD was necessitated by the rapid increase in mobile device usage by most of the demographic groups who represent the audience for our clients and prospects (not to mention our own clients and prospects). Increasingly, people are consuming content from smartphones and tablets rather than desktops and laptops and, since each client website is primarily a content communication tool, it became imperative for us to ensure that each client site could play effectively in any device space. RWD has been around for a number of years and has rapidly become the de facto standard approach for designing websites as the mobile device world expands beyond small smartphones. While most modern site building platforms provide at least a mobile (smartphone) site view to accompany the standard desktop site view, the proliferation of mobile devices with an increasing number of available screen sizes means that the simple "vertical stack" arrangement of content for mobile devices just isn't sufficient anymore. And that's essentially the problem that RWD addresses.
Going forward, all NW10 Design client sites will be built using an RWD framework. To some extent, this represents an up-market shift in our model since it generally takes a lot more planning and additional effort to construct a site that must look and work properly on all potential viewing devices from smartphones to desktops. However, for most clients and prospects, RWD now represents a compulsory investment in their website marketing plans and skimping in this department is unlikely to be a particularly good idea for most businesses or organizations. Take a look at your business website on your smartphone. Do you just see a squashed down, barely readable version of your desktop website? If so, it's time to really start thinking about a design overhaul. (As it turns out, we can help.)