The first step in any website build/rebuild project is for us to have introductory and follow-up discussions and correspondences with you so that we can determine the desired site architecture, page content, general design aesthetics, and required functionality. During this introductory phase, we'll request that you provide us with company/organization branding (logo, brand colors, marketing materials, etc.), primary messaging (e.g., "We sell the greatest gizmos in the universe!"), and site objectives (e.g., sell more gizmos).
We research your brand, products, services, history, industry group, peers/competitors, etc., to formulate potential design, content, and functionality ideas, methods, and themes for the new site. Subsequent to the bulk of our research, we'll start rendering detailed design concepts and will send these along to you for review and feedback. We'll work collaboratively with you to iteratively refine each submitted design toward the final, "I will sell my soul for that one", approved design (well okay, not your soul).
After final design approval, we'll provide a detailed project estimate for site construction and deployment as well as any required ancillary work. You'll then cheerfully provide a deposit of 50% of the project estimate to secure us for the project and we'll commence site construction at our earliest available project start date. You'll be expected to supply us with key site content (nominal text and client-specific graphics) and we'll provide all accessory graphics and will augment and refine your provided page content as necessary.
We build the approved design into a fully functional website populated with all provided and created content. We check to see how the site renders on all major browsers and across devices (smartphones, tablets, laptops/desktops), add all nominal search engine meta data (descriptive data embedded in the page code), and submit the site to the major search engines for indexing.
Break out the balloons and fizzy drinks and celebrate the launch of your new website and get ready for fame, fortune, and invitations to all the best parties*. After launch, you'll be able to make basic updates to your site through the user-friendly Content Management System and monitor your site traffic. For more complex sites, we can serve as the ongoing website administrator on a prepaid (annual) basis or on an on-demand basis.
* The lawyers required us to indicate that fame, fortune, and those party invitations might not actually occur (but we are very optimistic).